The
Locker
Room
Train the Mind Like the Body.
The Locker Room is a 12-week season mental fitness training that runs inside your facility. Clinically grounded. Built in the language athletes actually speak. Powered by MAXXX Performance.
For schools, clubs, AAU, and athletic organizations.
Program
Pillars
Session
Individual Therapy
Served
- What's In The Locker Room
three phases. One Complete Program.
In your Facility
Weekly Group Trainings
- Team culture.
- Certified Mental Performance Coach leads team sessions
- Mental conditioning
- One-on-One coaching sessions
- NIL and Financial Readiness
MAXXX App — Daily Mental Workouts
- AI-driven personalized training
- 5–15 min daily mental workouts
- Momentum progress tracking
- Financial and NIL readiness
- Avaialbe 24/7
Data to report on
Data
- For Funders, Sponsors and Compliance
- Retention, and engagement
- Show Impact on Investment
- Enterprise grade data security
- How It Works
Someone’s Investing in Your Athletes. Here’s How It Pays Off.
A sponsor, a grant, a district line, a booster — someone’s putting real money behind your athletes. The Locker Room delivers where it counts: in your athletes, in your program, and on the scoreboard.
01
The funder is the Fuel. We Provide the Engine.
No curriculum to build, no compliance to chase. Performance coaches coach. Athletes train. The investment goes straight to work.
02
Your Athletes Make It Work — 5 to 15 Minutes a Day.
Daily reps live in the MAXXX app and fit around practice, not against it. Every athlete who logs in is the reason the investment produces a return.
03
The Whole Athlete Gets Stronger.
Athletes perform sharper on game day and handle the pressure that usually sends talent out the door. Exactly why it was worth it.
- The Methodology
6 Pillars.
12 Weeks.
Each week builds on the last. Trainings combine team building exercises, and individual reflection — all tracked through the MAXXX app. Athletes develop mental skills that show up in the big moments when it matters most.
- A Program Season
12 Week Seasons
1-2 trainings/week recommended. Daily in-app workouts between trainings. Cohort-based group build trust and accountability.
- Wk 1–2
Mental Fitness Foundation
Self-awareness, emotional regulation, breaking the stigma of mental health in sport
- Wk 3–4
Mental Performance Training
Focus, pressure response, visualization, pre-game routines, building confidence
- Wk 5–6
Balance & Recovery
Managing school, sport, social life — and sleep as a competitive advantage
- Wk 7–8
Financial & NIL Readiness
Money mindset, NIL ready, money management,
- Wk 9–10
Communication
Coachability, team communication, conflict resolution, self-advocacy with coaches, media awareness
- Wk 11–12
Leadership & Identity
Coachability, Personal brand, learning to follow, growth mindset, & the next level
- Who we target
Built for Athletic programs.
- Public, Charter & Private Schools
Implementation MADE EASY
30–90 Days
TLR vs. A Therapist
33% Less
Included
Team vs. 1 on 1 therapy
- School pays directly OR passes cost to families as add-on
- SEL data supports charter authorizer renewal documentation
- AAU· Sports Clubs · Athletic Orgs.
AAU · Club Teams · Athletic facilities
30-60 DAYS
Built In
AVAILABLE
ENCOURAGED
- Bring mental fitness training directly to your existing athletic structure
- Access grant and sponsorship opportunities
- Become a flagship certified facility
- A win for everyone at the table
One Investment. Everybody Wins.
Every organization that enrolls is investing in something that follows their athletes when the sport ends.
For the Athlete
Confidence, composure, and a program investing in the person — not just the player. The mental skills that show up in the moments that decide a season.
for the coach
A more coachable, more committed roster — and the credit for building it. You walk into the AD’s office with data, not hope. You become the reason kids stay.
NIL & Financial Readiness
By the time they're NIL-eligible or in front of a college recruiter, they have a documented story that separates them.
For the School / AD
Fewer athletes walking away. Protected eligibility. A program stable enough to win — and defend at budget time. The differentiator your competitors don’t have yet.
For the Funder / Sponsor
Results you can point to, report on, and fund again. Impact you can see, not just believe in.
A Safe Space
The Locker Room creates that space — structured, peer-culture driven, and led by a licensed professional every training.
Mental Health is the conversation.
Performance is the game plan.
The programs beating you are already chasing this edge — and the field is wide open. Move first, and it’s yours. Wait, and you’ll spend next season explaining why your best athletes left.