ABOUT – MAXXX

Built by
Athletes.
For Athletes.

More than two decades working with athletes taught us one thing: talent is rarely the problem. What happens between the ears is. So we built the training for it.

Every athlete faces the pressure. Few train for it. We close that gap.

The mental health system was never built for athletes. So we built one that is.

MAXXX is a mobile-first mental performance platform that speaks the language of sports.

The Locker Room places the human in-the-loop where athletes prepare for the next game and beyond. Built for schools, AAU programs, and athletic facilities, at scale.

We Didn’t Start With an App.
We Started With Athletes Who Were Struggling.

Hero

We Get It

Our founder spent 12+ years running community behavioral health clinics in Pittsburgh and Chicago — across from young athletes with all the physical talent; folding, stressed, burned out, and quit. “Go see someone,” didn’t work. So we stopped waiting for them to come to us — and built the help in the form of team mental fitness.

The Origin

iSport Proved It

Before MAXXX and The Locker Room, there was iSport — peer groups ran inside community centers and schools in Pittsburgh and Chicago. Four years, iSport proved that student athletes will engage when its' framed — as performance, not therapy.

From School to A Tool

From Room To Pocket.

iSport started as in-person — in rooms where the athletes trained. It worked, because "kids engage with their peers". The vision was to reach more, daily, with generation "Z" in mind. Where behavioral health tech meets the youth sports ecosystem — the MAXXX app: now the training is in their pocket, 5 to 15 minutes a day.

THE FOUNDER

Seen Both Sides Of It

Founder & CEO Kevin Jordan, former NCAA athlete and NFLPA-CCA, spent years advising college and professional athletes and over a decade in the trenches of community mental health. MAXXX is what happens when it all comes together.

WHAT WE BELIEVE

The Game Plan

We don’t diagnosis. We develop Mental fitness training — better performance. That order matters. It’s how athletes gain focus. Engage instead of running. The whole athlete shows up a different player on the field, and in the classroom. The whole student athlete.

PURPOSE DRIVEN

We’re Just Getting Started

MAXXX App, The Locker Room, and MAXXX Recruit creates a player development infrastructure inside your program. The market for "talent" never ends. Build your athletes' for the moments that matter. Whether you’re a club, coach, or funder, there’s a place for you here.

Behind "The App"

Licensed clinical credentials. Proven methodology. 12+ years of direct work with student-athletes.

Kevin Jordan

Founder & CEO

A Former NCAA athlete. NFLPA-certified contract advisor. 12+ years operating community behavioral health clinics in Pittsburgh and Chicago. Creator of MAXXX APP and The Locker Room. A serial entrepreneur across sports management, sports technology, behavioral health, and entertainment industries

Dr. Tressa Grummer

Lead Sports Psychologist

Nationally recognized sports psychologist and clinical anchor of the MAXXX platform. Dr. Grummer provides the evidence based, clinical authority, and credibility that separates MAXXX and The Locker Room from our competitors.

CORE
TEAm

mark heckmann

COO

Operations and strategy. Brings fluency and execution across all business units.

Rasheed Gutter

VP Partnerships & Client Success

B2B partnerships and client implementation and success strategy.

Nathan Grealish

Lead Developer / CTO

MAXXX platform architecture, app development, and technology infrastructure.

at your facility

TLR Certified Coaches

Licensed MAXXX Performance Coaches deliver the program on-site at certified facilities.

The MAXXX way

Not borrowed. Not bolted on. Built.
Behavioral health at the core. Proven in the field. Made for the way athletes move, think, and grow.

BURST Learning

5–15 minute daily mental workouts — short enough to fit into an athlete's schedule, frequent enough to build real habits.

For a new era

Every training, every app interaction, every Daily Hype message maps back to one or more pillars. Progress is tracked, visualized, and reported.

Peer Culture

Athletes don't open up in a clinical setting — they open up in the locker room, the format activates peer engagement, trust, and accountability.

AI Personalization

The MAXXX app runs an AI-powered personal content track for each athlete, coach, and guardian - the ecosystem, all-in-one.

Clinical Foundation

The Evidence-based algorithms and human in the loop, ensure user experience is grounded.

Data & Reporting

We make data accessible, useful and simple to report to foundations and corporate sponsors.

Our Commitment.

Every athlete enrolled in MAXXX platform is protected by federal and
state law — for data security standards .

Data security and compliance

COPPA (Federal) — Parental consent
FERPA (Federal) — Student records handled in strict compliance
HIPAA (Federal) — Mental health and wellness data handled with HIPAA-informed protocols.
Texas DPSA (2024) — Athletes and families may access, correct, or delete their data. Athlete data is never sold.

COPPA (15 U.S.C. §6501) · FERPA (20 U.S.C. §1232g) · HIPAA (45 C.F.R. Parts 160 & 164) · Texas Data Privacy & Security Act (Tex. Bus. & Com. Code §541) | Not legal advice.

Built for Right Now.

Download the MAXXX app or bring The Locker Room to your facility. The
infrastructure is here. The moment is now.